1. Welcome to the course!
2. Course Structure
3. Set Your Objectives
4. Introducing The Triple Win
5. Learn the ideal structure and flow to your story
OPTIONAL: Listen to the Podcast
FREE PREVIEW2.1a. Chapter One (Part 1): Set the Scene with Macro Trends
FREE PREVIEW2.1b. Chapter One (Part 2): Highlight some Category Opportunities
2.2 Chapter Two : Demonstrate an unmet need
2.3a. Chapter Three (Part 1): Tell your brand story
2.3b. Chapter Three (Part 2): Show how your product is different
2.4. Chapter Four: Explain how you will add value
2.5. Chapter Five: Show off your proven track record
2.6. Chapter Six: Highlight what’s in it for the retailer
1. Tie it all together
2. Learn some final tips and tricks
May Insight's 'Create a Category-Led Sell In Story' course is fantastic for beginners and seasoned category managers alike. I liked the fact that it is delivered in bite-sized, digestible sections; and moreover I really loved how Ella delivered th...
Read MoreMay Insight's 'Create a Category-Led Sell In Story' course is fantastic for beginners and seasoned category managers alike. I liked the fact that it is delivered in bite-sized, digestible sections; and moreover I really loved how Ella delivered the training in the videos-- it is like having a real-life coach in the room with you, guiding you along the process of creating your sell-in deck. The training itself comes with a few useful cheatsheets, so even if you do have experience in creating sell-in stories, these will even help sharpen your next one!
Read LessA really well thought out category approach to selling-in, the course is really user-friendly and includes some fantastic templates and tips to provide the structure for a category sell-in!
A really well thought out category approach to selling-in, the course is really user-friendly and includes some fantastic templates and tips to provide the structure for a category sell-in!
Read LessBrilliant course! Really clearly broken down steps that are easy to follow. I'm sure I will be referring back to this for many category presentations to come! Cesar (Ice Kitchen)
Brilliant course! Really clearly broken down steps that are easy to follow. I'm sure I will be referring back to this for many category presentations to come! Cesar (Ice Kitchen)
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